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Demand analysis of professional audio market in China

Date: 2018-12-27
Browsings: 4

Driven by the boom in KTV and bars, the professional audio market has achieved rapid development in the past decade. The main demand in this stage is bars, professional KTV, nightclubs and large hotels. After 2015, the market entered a stagnant period.

Since the second half of 2017, with the improving of the individual cultural needs, the company of the Internet, the rise of tourism wave and the characteristics of small town, family and personal entertainment acoustics, small meeting room acoustics, education, culture, market performance and small sports entertainment venues demand increase, that is to say, will emerge in the professional audio market: miniaturization, portable, wireless, and the characteristics of integration and intelligence.

According to the market analysis of baiyin mall, in 2018, the total market size of professional audio and related industries in China will exceed 40 billion yuan (the estimated sales volume is 42.3 billion yuan), among which the military, education and training market will account for more than 50% of the total market. It should also be pointed out that consumers are more enthusiastic about brand consumption, showing great enthusiasm for some traditional brands such as JBL, SHURE and some emerging online brands such as KFW.

At the same time, along with the development of the Internet, and 80, 90, after turning to control the market purchasing power, some old brand does not pay attention to the online marketing and the lack of Internet promotion of traditional brands will gradually fade out the line of sight of people, more Internet + products and brands will participate in market competition, because of increasing competition and the change of the market, traditional brands on the market at present, there are at least 40% will be gone within five years. From 2006 to 2016, the per capita disposable income of urban residents in China increased from 11,759 yuan to 33,616 yuan, with an annual compound growth rate of 11.8%. The per capita net income of Chinese rural households increased from 3,587 yuan to 12,363 yuan, with an annual compound growth rate of 13.14%. The sustained growth of national income laid a good foundation for the development of China's professional audio consumption market. The consumption upgrading demand formed by the improvement of the national quality of life and the improvement of the living standard have prompted people to have higher and higher emotional requirements on the quality and appearance of cultural life. The sales proportion of high-end audio products in the market will also increase year by year.

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According to the research, analysis and statistics of relevant big data collected by the Marketing Department of baiyin mall, the market of professional audio and related peripheral industries in China (general index: Professional speakers, card package speakers, microphones, amplifiers, effects, sound processor, mixer, decoder, audio interface, support, and wire products) sound system in the whol...
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